New iPhone 8 and iPhone X for Apple’s 10th Anniversary

Widely anticipated, Apple’s new iPhones launched last Tuesday, September 12 in the new Steve Jobs theater on the company’s new campus. Here we take a closer look at the iPhone 8 series.

Apple’s new iPhone 8 series builds upon its popular existing model. The latest model iPhone 8 series is a premium series for its tenth anniversary. At the same time that Apple introduced its best and most expensive smartphone option, it also lowered the price on prior models, therefore making the iPhone 8 a compelling upgrade only for buyers who want the best.

The new model series debuts at $699 as the most expensive model and offers a large upgrade from prior series. Prior iPhone models such as the iPhone SE are just $399 and still offer great computing power, fast cameras and more. Apple will also continue to sell the iPhone 7 and iPhone 6s. The iPhone 8 is just now a higher tier, premium model. While the new iPhone X with its OLED screen and face recognition software has peaked a lot of interest, iPhone 8 is still expected to generate a lot of sales.


The new iPhone 8 offers:

  • super fast A11 Bionic processor
  • wireless charging
  • Retina Display with True Tone
  • portrait lighting effects
  • new camera sensor, color filter and optical image stabilization
  • premium styling with a stainless steel case design and a glossy frosted glass back

A11 Bionic Processor

The new super fast processor makes daily tasks faster than ever. It also makes creating augmented reality apps and games easier than before - an opportunity to change the way people see the world.

Wireless Charging

The frosted glass back makes wireless charging easy.

Available in three colors, the new iPhone X comes in Gold, Space Gray and Silver and has two sizes, 4.7‑inch and 5.5‑inch Retina HD displays. The new iPhone X is water and dust-resistant.

Retina Display and True Tone

Apple bring its gorgeous Retina Display into the iPhone 8 that offers a wider color range for a beautiful display and color accuracy. In addition, the displays have True Tone technology that adjusts white balance automatically to match the light around you, creating a better quality viewing experience in all kinds of environments. In addition, dual‑domain pixels offer a wider view of the screen from almost any angle.

New Sensor for Cameras

iPhone 8 comes with an advanced 12MP camera with a larger and faster sensor, more pixels, color filter and optical image stabilization for photos and videos.

The popular Portrait mode on iPhone 8 Plus has been improved to offer sharper foregrounds, natural blurs in backgrounds and dramatic studio lighting using dual cameras. You also can have wide-angle and telephoto lenses that enable optical zoom and digital zoom for photos at 10x and videos at 6x.

Pre-orders began Friday, Sept. 15, with shipments expected to arrive on Sept. 22.


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