In the third Quarter of 2020 Apple’s App Store made double what Google’s Play store made.
With over 30 Billion app installs Apple’s App Store saw consumers spending around $30 billion in total according to the leading App Store analytics firm.
App stores have seen sustained and expanding growth in the last couple of years with more and more companies launching App store / Launcher store models.
In-app purchases, premium apps, & subscriptions totaled $19 billion worldwide on Apple’s App Store which is twice the amount brought in by Google Play, that is despite the fact that Google Play had three times as many app installs with Apple having 8 billion app installs and Google Play having 28 billion installs.
This shows consumers’ willingness to pay for quality content over trying many different free apps, Indeed I myself on Android devices have found myself trying three or more different apps before I find the one that works best for my need and then within a year or so I find that app is no longer available.
Whereas on the Apple App Store I have had to try fewer apps before I have found the one I need.
And have often been happy to then upgrade for add free versions or extra features, One App that offers a premium version I have been paying $7 a year for over the last 12 years.
I’ve had no need to look for a better alternative as this premium app does exactly what I want, and it is updated yearly so works with whatever iOS device I want to use it with.
Game apps have seen the highest earnings made on App stores across all platforms, with Apps like TikTok , Tinder, WhatsApp, Instagram, & Facebook taking both the largest number of installs and highest earnings.
As we discussed earlier in our article about the possibility of a third party App Store on iOS, these vast revenue’s running through Apple’s accounts are starting to attract derision and antitrust claims from developers and Governmental bodies alike.
And the fact Apple is now making double what its main competitor in the App store market is making will only add to the pressure on Apple to ease its tight grip on iOS app installs.
Analysts from App Store analytics firms are predicting towards the end of 2020 home screen customisations such as those introduced in iOS 14 will see significant growth. See our article on iOS 14 customisation.
This market could be very similar and maybe even more lucrative than the in-game purchases being made which allow the game players to simply change the colour of an object in game or gives them access to premium emotes and weapon skins. All of which are very cheaply priced and are mostly cosmetic changes within the game and so easy to implement.